NBC SPORTS | “This is Football”
Introduce Premiere League Football to an audience of Yanks.
When we were developing this series for NBC Sports, we knew that to bring in our US audience we didn’t only have to explain the ‘who’ and the ‘what’, but the ‘why’. Why is this sport the most popular in the world? For us that started with the fans, and not just anyone, but the hardcore fans that put it all on the line for their club every weekend. But how do you cast someone like that? Well, we hopped on a plane and 7 hours later found ourselves in Manchester England, scouting local pubs and gleaning tips on who had the best stories and made the most passionate case for the beautiful game. For us, this is the type of on the ground leg work that we love, and the stories and characters we found on that scout populated our series with deeply authentic never before seen characters.
Documenting the culture around Chelsea, Liverpool, Man City, Man United, Arsenal and Tottenham brought a hundred years of tradition to an American audience just learning how to develop their own. Our series was the tip of the spear for premium soccer football series here in the United States.