With Blade’s request, we knew we had to get a lot across in a little time. We had to connect with New York audiences, express the speed, precision and safety of Blades product, and make something that would stand out against the din of competing content we encounter every day. For this we built 6 individual sets on a stage in Brooklyn, using bold colors to draw the eye into our action. From there it was about dialing in just the right about of art direction to fill out our tableaus, careful blocking, camera movement and timing to tell our stories in the window we had.