GEICO | Lamps
Take a beloved Geico format and help it speak directly to hockey fans around the country.
The name of the game here was practical effects - so we enlisted the expertise of hollywood fabricators and set designers to build custom ‘Goal Light’ lamps we could cue on command. Throw in a few Cryojets firing -56.6 °C CO2 gas in the air, and we brought the authentic energy of a game time goal into a suburban living room. The key for us was taking this authentic, outrageous energy and fitting it into the very thoughtful and deliberate creative, so our spot felt part of the larger universe Geico has painstakingly built.
This spot aired nationally and was met with an incredibly warm response, both from fans of the commercials, and the team at Geico who trusted us with their platform.